News

Glasshead develops SixthSense

Marking a new concept in business intelligence, we have recently designed and developed a new website for the successful internet-based market research and polling company, YouGov. The site, branded as SixthSense what you need to know, when you need to know it – is aimed at both YouGov’s corporate client base and new clients. It delivers an holistic service providing the latest industry trends and consumer behaviours in the form of sector channels. A personalised dashboard feeds dynamic data from sister services, such as YouGov’s BrandIndex, which measures the public perception of 850 consumer brands on a daily basis.
Stephen Harmston, Head of SixthSense at YouGov said: “It was really important from the outset that the company we chose worked as a partner with us to deliver the site as we developed the service. That’s why we chose Glasshead. They’ve worked in double-quick time to get the site launched and are helping us to refine it as we get feedback from the businesses we are selling it to. This is a new concept in business intelligence and it is clear from early feedback that the dynamism of the service, with constantly updating data and trends delivered through a simple and easy to use interface, means it will really take off.”
Frankie O’Brien, Business Development Director for Glasshead said: “We are delighted with the development of our relationship with YouGov. They are known for their innovation and creativity, which will be further demonstrated in their daily polling in the run-up to the General Election. YouGov’s ethos and approach matches our own, so it’s an ideal partnership for us.”